Tata Motors unveils new range of light trucks

Tata Motors unveiled its new generation range of commercial vehicles, Tata Ultra, at Futuroad Expo today, showcasing three new models: 814 (4,5 tonne), 1014 (5,5) and 1418 (7,5).

Tata says that the Ultra is designed and tested for SA conditions and will deliver versatility (multiple wheelbase and payload options), performance (140 PS CR engine and new generation 6-speed overdrive transmission), comfort (extra space, ergonomic seating, best-in-class NVH and standard HVAC, ensuring higher driver productivity), style (elegant and stylish aerodynamically designed cabin) and safety (full air brake, cabin meeting European safety norms).

Suitable for large fleet, captive users, fleet rental or logistics companies, the Tata Ultra offers a wide cabin and track that makes it one of the most versatile platforms for wider and longer bodies.

With three wheelbase options and payloads ranging from 3 to 8 tonne, the Ultra platform is designed to deliver across applications making this offering a true business utility vehicle.

Rudrarup Maitra, VP, Commercial Vehicles, International Business, Tata Motors, says, “The Tata Ultra range is a result of extensive feedback from customers in the South African market and we are proud to introduce this pioneering range of trucks here in South Africa. The Tata Ultra 814 is the first variant to be launched in South Africa and we are looking forward to launching the Ultra 1014 and the AMT versions of both models in the new year. The Ultra range will be assembled locally at the Tata Motors South Africa plant situated in Rosslyn, Pretoria.”

Len Brand, executive director and head distribution vertical of Tata International, says, “The Tata Ultra is a true business utility vehicle in every sense and is an important milestone in Tata’s continued focus on South African market. After the success of Tata Prima vehicles, the Tata Ultra is another future-ready range, designed for comfort and performance. Tata Ultra will help us address a larger commercial vehicle customer base, varied application segments and enable customers upgrade to a new-age business utility truck in the freight carrier short and medium haul distribution segment.”

Niraj Srivastava, head – Tata Africa – Auto Business, says, “Delivering higher uptime to customers is our key objective and we will ensure that our customers are served with complete satisfaction. Tata Automobile Corp SA has countrywide network presence and extensive parts availability. Ultra 814, which is first of the Ultra series, will be offered with a two year/ 120 000 km service plan and two year/ unlimited warranty is offered to ensure complete peace of mind to our customers.”

Archive 2019

August
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