ProVia Celebrates its Second Anniversary

BRUSSELS, Belgium, July 16, 2018 – ProVia, the safety-focused and reliable budget aftermarket parts brand for commercial vehicle braking systems, today announced that it is celebrating its second anniversary. Launched by WABCO in 2016, ProVia marks its second birthday having achieved significant growth in its product portfolio as well as further expansion of its customer base world-wide.

Just two years on from its successful market launch, ProVia has quadrupled the number of products in its portfolio in response to growing customer demand. It now offers more than 160 budget parts across 21 separate product lines that are specifically designed to meet aftermarket needs. Today, ProVia’s extensive ‘no frills’ product range includes all major pneumatic braking replacement parts for trucks used by leading original equipment manufacturers (OEM), providing more than 1,300 OEM part cross references. ProVia will further extend its product portfolio in 2018 adding seven new product lines including Trailer Release Valves, Double Diaphragm Spring Brake Actuators and Quad Valves.

Marking a further important milestone in its growth story, ProVia has, in the past year alone, doubled its distribution network and its global reach to deliver significantly enhanced customer proximity and superior support levels. Increasingly establishing itself as a leading player in the commercial vehicle budget replacement parts market, ProVia is already sold through over 330 distributors in 1,000 locations across more than 55 countries worldwide from Europe, Africa and the Middle East to the Americas, Russia, China and South Korea. ProVia has also launched its first product range in North America and has plans to further expand its growing network in that market.

ProVia replacement parts are specifically engineered to provide an affordable aftermarket solution that is manufactured to industry-leading standards to consistently deliver a safe and reliable performance. ProVia supports distributors, workshops and fleet operators serving the commercial vehicle industry worldwide by bridging the gap between low-end budget parts which may fail to meet quality and reliability expectations and the additional expense of premium aftermarket parts for trucks, buses and trailers. Achieving an unrivalled balance between safety, reliability and cost, ProVia parts also offer operators the ability to maximize investment returns by helping to extend the revenue generating life span and safety performance of commercial vehicles.

“We are delighted with ProVia’s rapid global expansion and significantly expanded product portfolio which has been fueled by increasing customer demand for the safety, reliability and quality that our budget brand powerfully delivers,” said Philippe Colpron, Vice President, Aftermarket, at WABCO, ProVia’s parent brand. “Having more than doubled our distributor partner base across more than 55 countries on all continents, we are continuously forging strong long-term partnerships by offering rapid delivery, superior service levels and an affordable product range built on precise standards and qualitative performance levels that our customers can fully rely on.”

ProVia will feature at multiple commercial vehicle and OEM trade fairs and expositions throughout 2018, including Automechanika in Frankfurt, Germany, from September 11th to 15th, 2018.