Five drivers, five countries, four stages, one mystery box: these are the numbers describing the IVECO Relay Race, a new initiative, called “Our History, your stories”, launched by the brand to put the spotlight on the life of drivers on board its trucks. It will follow truck drivers on a four-leg journey across Europe, with stops at iconic IVECO and CNH Industrial locations.
The aim of this project is to highlight the daily challenges of long-distance truck drivers and the role that their truck plays in their life on the road.
During the journey, the drivers will talk about their interests, their life on the road and their thoughts about their truck. These testimonies will be edited in a series of videos that will be published on IVECO’s social media channels in the coming weeks.
IVECO is organising this initiative in collaboration with leading European logistics operators, whose drivers are taking part in the drive across Europe, carrying a mystery box. They will start at the CNH Industrial Village in Turin, Italy and stop at the tractor plant in St Valentin, Austria, IVECO’s heavy-duty truck design and testing centre in Ulm, Germany, and the powertrain factory in Bourbon-Lancy, France, before reaching the final destination. The journey will culminate in a big event in Madrid, Spain, where the contents of the mystery box will be revealed.