Anchor Yeast produces yeast for the baking, wine-making and consumer markets in South Africa. Established in 1923, the company attributes its growing success to the solid relationships it has with its customers, employees and suppliers. FUSO Trucks Southern Africa is now part of the fold as it assists the brand to further increase its business footprint.
Johan van Zyl, national distribution manager for Anchor Yeast, says, “We are always looking at opportunities and this is the case with the trucks that we use to run our business. The FUSO FE8 -150 and the FA9-137 that we used as demos for three months proved to be impressive, as we compared them to our current fleet. We used them for stop-start operations as well as for long-distance applications, and we were pleasantly surprised. That is why we ended up buying six FUSOs to form a vital part of our extending fleet.
“Anyone can provide support when things are going well, but where the FUSO team has proven to be excellent is when things go wrong, as they tend to. Dealing with perishable goods such as yeast, we know just how critical it is to be able to pick up the phone and receive the type of service that the FUSO team offers us.”
In addition to depots in Cape Town, George, Port Elizabeth, East London, Durban, Bloemfontein, Polokwane, and Gauteng, Anchor Yeast boasts manufacturing facilities of the highest standard and ensures that all their operations exceed industry requirements.
Van Zyl says, “Anchor cannot exist on its own. It is simply impossible. Our chain means that all our suppliers are part of our business, and that is exactly how we regard FUSO. Firstly, our body builder partner DMA has been outstanding when it comes to service delivery. Secondly, our trucks are just one of the tools we need to be able to do what we do, and they play a vital role.
“I have never had an automated manual transmission truck before, and I was extremely sceptical about the idea when FUSO suggested the FE8 -150, which is an AMT. Such a huge vehicle had me worried about the power it would offer, but the numbers it returned were phenomenal. My drivers told me how strong that gearbox is and how much power it delivers! Ease of driving has meant that the two drivers who were testing the vehicles both ended up wanting to drive the AMT. The loading capacity of these vehicles has also been class-leading, as it manages to carry so much more than other trucks with the same specifications. That makes a huge difference when it comes to our various deliveries.”
The FUSO trucks covered more than 8 000 kilometres and were supplied by Sandown Commercial Vehicles Centurion. The dealership pulled out all the stops in order to prove that the FUSOs are superior trucks, resulting in a total of six trucks being handed over.
Ziyad Gaba, national sales manager for FUSO Trucks Southern Africa, says, “As FUSO, we have a clear growth path mapped out and at the core of this is our customer. We continue to ensure that our vehicles exceed customers’ expectations, which is why we get ourselves involved on all levels of their business. It does not matter the application that our trucks are faced with, we simply ensure that we provide the best possible service by responding quickly to any and all requests.”
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