FAW puts on a show at Nampo

FAW vehicles have become increasingly popular among the agricultural community, with numbers of FAW units in this sector are growing year on year.

The OEM participated at Grain SA’s Nampo Harvest Day again: Jianyu Hao, CEO of FAW Vehicle Manufacturers South Africa, says, “The interest in our stand and our vehicles was astounding. Visitors to the stand remarked on the exceptional finish of our cabs, our reasonable pricing and the transformation towards the modern design of our trucks.

“High-quality manufacture, yet simple in design; high levels of performance; and economical operation – this is what FAW commercial vehicles offer. At Nampo we showcased a range of our highly affordable trucks. Farmers visiting our stand were highly engaged with our sales teams, as they discussed and proved our claims with actual figures from farm operations, and the low cost of ownership of an FAW vehicle.”

According to FAW, farmers like the FAW brand for its strong chassis; grip and traction through a manual transmission; a decent cab design for in field and on-road driving comfort.

Two of FAW’s best sellers – the FAW 8.140FL and the FAW 15.180FL – were centre-stage to demonstrate exactly why these vehicles have gained such high acceptance levels.

This is the 16th time that FAW has participated at Nampo. “This certainly demonstrates our commitment to the farming community. We’ve recognised the patronage and loyal support of the multitude of agricultural customers who have, over the past 22 years that FAW has been present in SA, remained committed to our brand,” says Hao.

The number of FAW trucks sold in the sub-Saharan region has grown steadily since the opening of the Coega-based plant in 2014. Many southern African customers are buying locally produced vehicles because of the obvious cost benefits and the opportunity to purchase well-engineered trucks, some modified to meet specific regional conditions.

The advantages of buying local abound, according to FAW, including: shorter lead-time for delivery; the internationally recognised high quality levels maintained in the South African plant; and the reduced cost of sourcing locally, rather than importing.

Hao says, “There are many advantages of sourcing FAW products from our South African base – the most important being time-to-market in the African countries, and for the SADC and AU, the added advantage which comes from the import/export duty agreements.”

Harvest Day attracted not only local agricultural role players, but also many visitors with an agricultural interest from across the entire continent and other continents, including South America and Asia.