Hino South Africa’s Dealer Network continued to vote its brand as the best in the country in terms of Dealer Satisfaction for the third year in succession at the recent annual awards by the National Automobile Dealers’ Association (NADA). Hino once again collected a platinum award as it placed top of the commercial vehicle category in the Dealer Satisfaction Index (DSI) rankings.
Hino SA made history when it was one of the first truck manufacturers to earn a platinum award in 2017. This year Hino was the only truck franchise to collect platinum, with one brand collecting gold, three gaining silver awards and three placed in the bronze category.
Platinum is awarded for scores over 85 points, with gold between 75 and 84.9, silver between 70 and 74.9 and bronze between 65 and 69.9.
Hino SA was the only franchise in the top five to improve its score over 2018. This year it scored 86.1, which was 2.3 points higher than its 2018 score.
The NADA DSI survey, which has now been conducted for 24 years, is undertaken annually to monitor the health of the relationship between dealers and their respective manufacturers or distributors.
“The improvement in Hino’s rating over the past few years – the franchise ranked only fifth in 2013 – did not happen by accident. It was our objective to gain No. 1 position and a platinum rating,” said Ernie Trautmann, Vice President of Hino South Africa.
“This achievement of getting to No. 1 and then retaining this top position is truly a team effort and living testimony to our One Team One Pledge approach to the way we do business. It is also an important outflow from the International Total Support strategy which we have employed for several years now.”
This latest achievement in topping NADA’s DSI for the third year in a row follows Hino’s dominance in the quarterly Data Track comparative truck survey which is based on customer interviews. Hino’s latest combined score for sales, service and parts was again over 99%. The results of the first quarter Data Track at the end of March marked the third successive quarter where Hino placed top in the combined score ranking of this important survey.
Ghana Msibi (left), WesBank Executive Head of Motor, and Mark Dommisse (right), Chairperson of the National Automobile Dealers’ Association (NADA), flank Hino representatives Itumeleng Segage, Senior Manager – Hino Demand Planning and Pricing, and Pieter Klerck, Hino General Manager, with the Platinum Dealer Satisfaction award which Hino won for the second time.