An agreement between FAW and Associated Motor Holdings (AMH), part of the Imperial Group, is set to provide sales, service, parts and maintenance to FAW truck customers in Malawi and Zambia.
AMH CEO Manuel Pereira de Canha has affirmed AMH’s belief in the positive attributes of the FAW truck brand. “This Chinese brand has remarkably changed old misconceptions. With its leading global manufacturing plant, FAW Vehicle Manufacturers SA, like its parent company, can equal the build and quality standards of just about any other brand.
“The distinction between different truck categories and the purchase decision lies with the customers and their specific operations, contracts, business models and company projections. Some customers and fleet operators will choose more affordable, but simpler vehicles while others prefer high-end premium technology and sophistication. It’s a conscious choice for a specific business solution. It is no longer a question of the level of manufacturing infrastructure or labour, it is a question of what suits the customer best.
“FAW trucks have proven their durability, strength and rugged capacity to deal with some of the most rigorous operating conditions prevalent, especially in developing global regions, such as Africa.
“AMH recognises this as an opportunity to grow its African footprint and we look forward to the positive growth opportunity.”
Zhijian Wang, MD, FAW Import & Export, says, “In 2015 FAW Vehicle Manufacturers built and sold over 1 000 trucks in the southern African region. With the formidable experience of a partner such as AMH in Malawi and Zambia, plus our own expansion further into Africa, we have set our sights on 5 000 trucks per annum to be sold in the near future.”
All the FAW trucks sold into sub-Saharan Africa are being manufactured locally at the Coega plant, near Port Elizabeth.
Opened in 2014, the FAW Coega plant has capacity to expand production to 5 000 vehicles a year.
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